Metaverse Fashion & The New Digital World
What is 'metaverse'? ... or the question, more accurately stated, is this: what is a metaverse? Because there can be many metaverses and, indeed, there are already a multitude in...
Insights and Inspiration
Digital Fashion & Fashion NFTs - What's The Difference?
2020/2021 were big years for NFTS. People were talking about all things NFTs. Buying them, investing in them, the risks, the highs and lows and, more philosophically, debating what was...
Fast Fashion, Sustainability & Digital Fashion
At MERCURY DASHA we advocate for alternatives to fast fashion. We believe it is an exciting time as digital fashion has made it possible today to wear on-trend fashion that is...
Five Times Climate Change and The Environment Inspired Fashion Design
The upcoming year of fashion shows look set to be charged with climate change and environmental themes. This year, more than ever before, we have seen that the business of...
What Is Slow Fashion?
There are many ways to introduce more sustainability into fashion and slow fashion is one specific aspect of overall fashion sustainability … and it is the sustainability goal we primarily...
Is Digital Fashion The Future?
At MERCURY DASHA we are excited about digital fashion. But what is digital fashion? Well, digital fashion, in broad terms, speaks of the way augmented and virtual reality creates new...
What Is Future Fashion?
We describe MERCURY DASHA as future fashion. We talk about 'creating future fashion' ... but what does that mean? Well, in short, it means we want to be part of the...
Science X Spirituality
Mercury Dasha explores a possible future where science, technology and spirituality meet. What is Mercury Dasha? Mercury Dasha is inspired by so many things ...Mercury is a planet which, in...
Exploring Signature Code
Go Behind Signature Code with this guide to some of the inspiration behind the collection. System Failure One of the inspirations behind the collection was the pervasive use of technology...