It's impossible to deny how much the video gaming industry has evolved over time. The tremendous surge in mobile technologies has changed the gaming industry entirely. It has made space for a new generation of professional gamers. 

The technology on which video games are created and operated has advanced significantly. Video games have gotten more realistic than ever, making the days of pixelated fuzzy graphics a distant memory. 

Now, as well as video games, we have virtual worlds or metaverses, where people can shape their own identities. Individuals can buy land and digital clothes. They can trade cryptocurrencies and get non-fungible tokens (NFTs) representing digital artworks. 

One such world that has attracted attention since its launch in 2021 is Decentraland. And in particular its space in virtual fashion has become more prominent with leading brands buying spaces and creating wearables for it.

What Is Decentraland? 

Imagine yourself living in a 3D virtual world where you can use MANA, a cryptocurrency, as a means of payment to buy virtual goods like land and wearables, as well as digital artwork in the form of NFTs.

A virtual world where users can communicate, explore, play games, and participate in digital fashion and economy. Users can also create virtual places like casinos, art galleries, concert halls, and theme parks and charge other players to visit them. That's what Decentraland is, a rapidly expanding virtual world supported by cryptocurrencies and the blockchain. 

The Decentraland metaverse offers a phenomenal virtual reality that makes users feel like they are in another life and world. You get to create your clothes and attire, experiences and spaces. 

Decentraland was founded by Esteban Ordani and Ariel Meilich in 2015. It is based on the Ethereum blockchain. Decentraland established a decentralised autonomous organisation (DAO) before launching its platform so that its users would be in charge of running the forum and making decisions through casting votes.

Land and MANA are two distinct types of tokens that control operations in Decentraland. A non-fungible token (NFT) called LAND is used to specify who owns the land parcels representing the digital real estate. MANA is a cryptocurrency that enables the purchase of LAND and the digital goods and services used in Decentraland. 

Once a player purchases a piece of digital land in Decentraland, they can begin developing it by building houses, pubs, gardens, parks, and anything else they can imagine.

Decentraland Wearables

The wearables Decentraland offers are one of its attractions. You can playfully express yourself and be a part of the metaverse fashion community. 

Why should you compromise on your digital look and representation of your personality when you don't compromise on your physical appearance? Decentraland gives you the freedom to be who you are. It has some unique body features, clothing items, and accessories that you can use to enhance the avatar. 

The game wearables on Decentraland come in various sizes and quirky shapes. Items you can use to customise an avatar include boots, masks, fancy attire, pumpkin heads and shades, artefact sweaters, unique headsets, tiaras, and earrings.

Additionally, all wearables are NFTs and have their markets. They can be purchased and traded on the open market and places such as Opensea. Prices for the same item can differ, so it is a good idea to browse around to find the best offer. 

While some standard wearables are accessible to all users, Decentraland permits the creation of customised wearables. 

Categories Of Wearables

Wearables are categorised according to the bodily portion of the avatar to which the wearable will be attached. However, keep in mind that some wearables can affect other wearables. Mask, for instance, can substitute for a helmet, tiara, or eyewear. 

You cannot choose a helmet or mask if you choose eyewear. Earrings prevent you from selecting a helmet.

The different categories are

• Body shape: replaces the entire avatar's body.
• Suit: Replaces the avatar's upper body, lower body, and feet.
• Skin: (head, upper body, lower body, and feet except for accessories)
• Hat: covers the avatar's hair. If the user wants to leave some hair exposed with the hat, then attach it to the hair in the mesh. It will prevent the avatar from going bald whenever they put on their hat.
• Helmet: Covers the avatar's entire head, hair, and face.
• Hair
• Facial hair: facial hair won't replace or override any other wearables.
• Head:
• Mouth
• Eyes
• Eyebrows
• Upper_body
• Lower_body
• Feet

You can use the default wearables or buy wearables from a specific brand. Now let's see what top brands are available on Decentraland. 

Decentraland And Existing Brands

We know companies are moving to the metaverse because of the rapidly advancing technology and their desire to earn profit from it. 

Some companies have created their own metaverses, while others create virtual stores using an existing metaverse. Decentraland is the most commonly used fashion metaverse by big brands. With top luxury brands on the platform, the Decentraland is shaping the  digital fashion scene.

You now have the opportunity to wear your favourite brand wearables in the virtual world. Brands like Samsung and Adidas established metaverse shops in Decentraland in 2021 and bought digital property there. 

The Samsung metaverse shop in Decentraland is called Samsung 837X. Adidas unveiled their NFT line in association with Bored Ape Yacht Club, Gmoney, and Punks Comics. Due to its appeal to numerous communities, this NFT release immediately attracted much attention. 

Nike's RTFKT is next on the list. In the Decentraland metaverse, RTFKT has already released several wearables. The puzzle-adventure game Louis The Game by Louis Vuitton allowed players to accumulate NFTs. It signalled the corporation's entry into the metaverse and its first significant attempts as a Decentraland brand. 

Metaverse Fashion Week

On March 24, 2022, Decentraland hosted the first-ever Metaverse Fashion Week, which included digital designer items and luxury brands.

The fashion week was made possible by leveraging new technology that transforms 2D product photos into 3D experiences. 

Dolce & Gabbana, Tommy Hilfiger, and Estee Lauder were among the participating fashion brands. DeadMau5 and Grimes performed at a music festival in Decentraland.

Meta fashion offers designers many opportunities to showcase their digital skills.

Final Words

The popularity of Decentraland is increasing along with the number of activities and attractions it provides. A virtual world where the activities are attracting more players and users who have started appreciating attending virtual events, attending live concerts by well-known singers, and earning wearable goods from top brands.

Decentraland offers users fresh opportunities for social interaction, artistic involvement, financial gain, and entertainment.