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Throwback: Launching Our Virtual Retail & Event Space

Throwback: Launching Our Virtual Retail & Event Space

We recently launched our virtual retail, event and gallery space, BINARY CODE BUILDING, in DCL during Metaverse Fashion Week and took this opportunity to present our new Phygitals 'All Worlds' concept collection of fashion, art and accessories. 

The space is arranged over three luxe floors. The ground floor presented wearables and virtual accessories, the first floor showed the FASHION-ART that formed one part of each Phygital and which linked back to the full package of real life and virtual items, and the top floor showcased our Ready Player Me custom wearables and virtual model photo-shoot.

We also converted the third floor on the last day of our launch to hold a cool music and cocktails event, in which we welcomed all our virtual DCL friends and influencers for a special party and celebration of virtual influencer Aba Wils.

It was a fantastic end to a fabulous two days in the Metaverse!

Here is a little pic of our friends: Atrovenado and Atravenada, representing the DCL Brazil community, and also DCL Supermodel Tangpoko, gracing us with her presence at our event!