Rita Sheth founded MERCURY DASHA and is the CEO & Creative Director.

She lives and works in London, a city that constantly inspires her creativity, and which is the force behind so much of her work.

She supports the UK fashion industry and fashion community, having the physical 'slow fashion' collections produced locally in London, and is also proud to be a part of the exciting and creative digital fashion community.  

You can follow her blog at www.themanysides.com in which she writes about futurism, tech and entrepreneurship among other topics.