Digital fashion provides an answer to the pressing problem of making fashion more sustainable.

Here are some ways in which digital fashion is a key way in which we make fashion more sustainable:

1. We are able to sample things more efficiently and without the usual waste of fabrics and multiple shipments from studio to designer to factory.

2. We are able to test concepts in digital fashion formats and so avoid producing products that consumers do not want.

3. We are able to produce on demand for customers that have used technology to try before they buy - whether that is using augmented reality or in virtual reality with their own custom avatar. As such, we avoid overproduction which is one of the prime causes of landfill waste.

4. We are able to meet demand for certain types of fashion, and satisfy the need for experimentation and novelty, via digital wearables, without ever having to produce a physical item. In certain cases, we believe digital fashion is a complete answer to fashion consumption, particularly, wasteful 'fast' fashion.