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Our Ethos

MERCURY DASHA explores, through its collections, the challenges that loom large in this new world.
We are committed to using design as a vehicle to inspire and raise awareness about the complicated and multifaceted issues of our day.


We are committing to pursuing a sustainable business in real and transparent ways and are not interested in 'greenwashing'.


Our clothes are made for anyone who wants to purchase them, of any race or gender identification, and we promote body positivity.
Digital fashion helps us in our mission to be more size inclusive than ever before was possible in the history of fashion.


One of our core values is to use digital fashion and technology as a road to more sustainability in the fashion industry overall.
MERCURY DASHA provides an innovative answer to consuming physical products and leads with its digital fashion, metaverse fashion and NFT fashion and art collectibles.
We believe digital fashion and metaverse fashion is #futurefashion at its most sustainable, inclusive and creative and we are excited to be part of the movement.