'IN REAL LIFE' is our first integrated 'phygital' collection bringing together our signature urban-luxe IRL pieces, FASHIONART NFTs, and virtual wearables.
Each piece in 'CLOUD' is linked technologically, via a blockchain-registered digital collectible, and creatively, through echos and references between the pieces. At the same time, each piece stands on its own, ready for its own unique adventure.
'CLOUD' allows us to carry our signature in every world while also being able to explore the uniqueness of every new territory.
Each phygital piece includes:
- 'CLOUD' FASHIONART NFT
- Linked IRL Carbon Neutralised 'CLOUD' Hoody
- Roblox Wearable
- Decentraland Wearable
- First Pass Access to 'CLOUD' wearables as MERCURY DASHA enters new worlds.
- Community benefits and access to events in our spaces in Decentraland, Roblox and Sandbox (coming soon)